First off: Nice article! Think it it was a good summary of the basic ideas of what it means to have more art in games.
After reading some comments (to the extent I could stand it

), I am again hit by the notion that many people do not see a reason to create artful games. Most present-day players (and, perhaps even more so, developers) do not see anything wrong with how games are made today. The comment "But what about the artful games that ARE made? He sure did not mention those!", often citing Ico, Planescape torment or whatnot.
I am wondering what this comes from, because I am sure the same people (as by Michael's example above) liked Matrix. And in the Matrix vs Bioshock discussing I can find two large differences in these:
1) Matrix uses a great deal of its material to bring forward the themes. Even action scenes have some sort of connection and can be discussed. Bioshock has none of this, the themes are just fancy background and the players activities never tie into them.
2) The activities portrayed / performed vary a lot in diversity. Matrix has something like 10% action sequences and the rest discussions, etc and all sort of other things. In Bioshock it is 95% of looting and shooting (the other part is passive monologues that are mostly not connected to the themes).
Bioshock is basically a bad Jackie Chan movie with some unconnected theme slapped on to it (just let Jackie roam Rapture and you got it). In Bioshock you really need to struggle to get anything deeper from it. In Matrix the deeper content comes naturally, it is bound to give you lot to think about.
So to sum up, I think another problem here is also to convince "gamers" that they actually want the artsy games too! Because if we do that, then the industry might see an opening, change direction and then people that never played games becomes interested too, thus further broadening the market.